Sunday 15 September 2013

Ideas for DigiPak (Magazine Advert)


For example; Kings of Leon

Advert for Kings of Leon of their new album.

  •   The top of the poster we have the bands name. This is one of the most important elements in a magazine advertisement due to people who’ve bought the magazine, they would want to know who they are more than anything so they can search them up later and find out about them.
  •   The eye-catching album art gets you interested in what the artwork is supposed to say about the genre of music they’re selling you. It’s a creative conceptual piece with a corner of each band member with a morphed owl made with the band member’s faces. To me, with the use of the same colour, just in different shades, gives me the impression they are more of a pop-rock band. Also, the symbolism of an owl in the background connotes the animal being nocturnal, and this links in with the album title of "Only By the Night".
  •   At the bottom of the magazine advert, it shows the release date of their album, which is important to the viewer so they know when to possibly buy it.
  •   The mentioned ways you can buy it is useful to anyone who’s interested in buying their album. E.g.; Play, Amazon.
  •   They show the names of their featured songs on the magazine advert, which is useful if some people only like those songs so far. It gets them interested in the rest of the album.
  •   Their official website is a good element to mention in the advert to show if they’re fans want to get in touch with them or want to buy their albums, singles or merchandise etc.
Here is my magazine advert development;



  • 26/01/14 ~ I like how this has turned out because it's exactly what the effects I'm trying to achieve in this magazine advert; grunge and urban-like qualities. This is quite a contrast towards the CD Cover because the CD is supposed to be more modern and minimalist like most album art is today. For the magazine cover I wanted to get across how the music video is interpreted - an urban outlook in to her generation.



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